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Why is Social Media Marketing important in today’s world?

What is Social Media Marketing?

Let's start off by asking, what is social media marketing? Social media marketing is the use of social media platforms such as Facebook, LinkedIn, Twitter, Instagram, etc. Social media marketing is becoming one of the very most critical avenues to effectively brand your business. We are living in a world where you simply can not avoid it. Society lives on phones and computers. Social media is a great way to build an active following. It helps new readers connect with you and discover who you are as a company, and it's a really effective way to interact and network with others who are involved or interested in your niche.

Importance of Social Media Presense

97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. All businesses, small or large, should have some sort of social media. This is the face of your business, and the overwhelming majority of prospective clients will meet you this way, before ever physically meeting you. You can get a very good vision of a business by looking at their Facebook page, looking at their photos on Instagram, or seeing how their LinkedIn profile is. Everyone uses social media in their own way, as social media is about both strategy and creativity. Business owners should be creative on social media networks to create an image of their brand, such that it is the first thing that comes to your customers' minds when they think about a certain product or service.

How Social Media Marketing is helpful for your business.

  • Growing your brand awareness: Social media multiples the amount of viewers that can find you through various avenues.
  • Increasing your traffic: Your website is critical. Social media platforms can work as a pipeline to generate traffic to your website.
  • Promoting your products and services: This is ultimately why you invest in marketing, right? Any possible way to connect you to a prospective client is the goal. Social media does this very effectively.

Social media is a crucial part of your business marketing, but it doesn't have to be stressful to manage. We understand that your busy. In the machining industry, time is money. Your job is on the shop floor. We help maximize that by taking care of your social media requirements.

Most importantly, a business that connects the most with its customers is a business that grows immensely on all possible levels. Why? This is because the customers not only trust you with the product or service you offer but get to know you as a business on a much deeper level. Communication is very important in all aspects of life. Communicate with them, interact on all possible posts, learn what they want and what they like, and then use it to implement a much stronger marketing strategy so that you can transform them from potential buyers to loyal customers.


Social media is a powerful platform. The strategies that you use to attract your customers should also focus on connecting with your audience as without connection, no relation lasts, and you don't want your relationship with your customers to be short-lived. A better connection with the audience will lead you to more loyal customers and, thus, making you ahead of your business game, leaving your competition way behind.

Talk to a specialist here at MFG Empire to learn how to take the next steps to effectively marketing your business.