About MFG Empire: Where Shop Floor Experience Meets Digital Marketing Excellence
Rodney Hill Jr. founded MFG Empire in 2016 with a clear vision: help manufacturing companies grow through marketing strategies built on actual shop floor knowledge, not guesswork.
Most digital marketing agencies treat machine shops like any other client. They create generic campaigns, ignore industry terminology, and hope for the best. That approach fails because manufacturing marketing demands something different.
We understand what most marketers miss.
About MFG
Experience Meets Expertise
Before Rodney ever built his first manufacturing website, he spent over a decade working directly in the manufacturing industry. From 2001 to 2006, Rodney worked as a Software Consultant at BobCAD-CAM Inc., troubleshooting for customers across North America and familiarizing himself with over 100 different CNC controls including mills, lathes, wire EDMs, and routers.
Rodney then served as North American Director for Dolphin CAD-CAM from 2006 to 2016, where he branded the company and established a customer base exceeding 2,500 users. His duties included software development, CNC and CAD/CAM support, financial budgets, and manufacturing marketing.
This decade of hands-on experience with CAD/CAM programs, countless hours on the shop floor, and working with numerous varieties of CNC equipment gives Rodney insight most digital marketers never gain. He knows how manufacturing actually works, not just how to advertise it.
When we write content for a precision machine shop, we understand tight tolerances and quality certifications. When we optimize a tool and die shop website, we know the difference between progressive dies and compound dies. When we run Google Ads for a welding and fabrication company, we grasp why certifications and capabilities matter to potential customers.
Two Passions, One Focus
Rodney combined his two professional passions into MFG Empire: manufacturing and digital marketing. This combination solves a real problem in the manufacturing industry.
Machine shops need marketing that generates qualified RFQs and orders. But they also need marketing created by someone who speaks their language, understands their capabilities, and knows how purchasing managers actually search for manufacturing services. Generic marketing agencies miss that entire equation.
We get both sides right.
What This Means for Your Manufacturing Business
We Speak Your Language
You don't need to explain machining processes, welding techniques, or manufacturing capabilities to us. We already understand your equipment, your customer challenges, and what makes your services valuable. This saves you time and produces better marketing.
Manufacturing-Focused Strategy
Our strategies come from understanding how purchasing managers and engineers actually search for manufacturing partners. Someone searching for a precision machine shop at 2 AM has different needs than someone researching tool and die capabilities during business hours. We build campaigns around these real behaviors.
Built on Real Experience
After spending years working with CAD/CAM programs and various CNC equipment, Rodney understands the manufacturing world from the inside out. This experience shapes every website we build, every SEO strategy we develop, and every ad campaign we launch.
Our Services
Manufacturing Website Design
Build sites that showcase your capabilities and attract qualified customers
Industries We Serve
We specialize in manufacturing companies nationwide including machine shops, tool and die shops, welding and fabrication companies, job shops, precision machining operations, and R&D facilities. Our shop floor expertise translates directly to marketing strategies that work for manufacturers.
Our Approach
We start every client relationship by learning your specific capabilities. What jobs do you want? What makes you different from other shops in your area? What equipment and certifications set you apart?
Then we build a custom strategy. Some shops need better local search visibility. Others need content demonstrating technical expertise. Most need comprehensive campaigns across multiple channels.
We work month to month because we believe you should stay with us for results, not contracts. This keeps us focused on your actual growth.
New manufacturing companies typically see their first qualified leads within 60 days. Established shops usually double their qualified RFQs within 90 days. We track what matters: orders that come through your door.
Contact Our Manufacturing Marketing Team
Ready to grow your manufacturing business? We've helped machine shops, fabrication companies, and precision manufacturers across the nation build stronger online presence and attract better customers. Our combination of shop floor knowledge and digital marketing expertise creates campaigns that work without the usual marketing confusion.
for a straightforward conversation about your business goals. No pressure, no sales pitch. Just honest discussion about whether we can help you get where you want to go.