Machine Shop Digital Marketing

Machine shops win contracts through reputation and relationships. Word of mouth built your business. Repeat customers keep the lights on. But referrals only go so far.

Purchasing managers, engineers, and OEMs search for machining services online every day. CNC milling. Precision turning. 5-axis machining. Swiss screw machining. If your shop doesn’t show up when they search, your competitors get the call.

We build digital marketing strategies for machine shops that bring in qualified RFQ requests from buyers actively searching for your services.

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Digital Marketing That Brings Machine Shop Contracts

Most marketing agencies don’t understand machining. They don’t know the difference between a 3-axis VMC and a 5-axis simultaneous machine. They can’t explain Swiss turning versus conventional CNC turning. They treat your shop like a retail business and wonder why their strategies don’t work.

We spent over a decade in manufacturing before starting this agency. We know how machine shops operate. We understand the rhythm of the shop floor, the importance of certifications like AS9100 and ISO 9001, and what purchasing managers actually search when they need precision machining services.

That experience shapes every strategy we build. We don’t guess at what might work. We know what works because we’ve seen it from the inside.

• Marketing built around how purchasing managers search for machine shops
• Strategies targeting specific machining processes and certifications
• Content that communicates your capabilities to engineers and procurement teams
• Tracking focused on RFQ submissions, not vanity metrics

The purchasing managers and engineers you want as customers are searching online right now. They’re typing in specific terms related to the work they need done. CNC machining services. Precision turned components. AS9100 certified machine shop. 5-axis aerospace machining.

Your digital marketing strategy needs to put your shop in front of those searches. Generic marketing that works for retail businesses won’t cut it. You need an agency that understands your industry.

Website Design for Machine Shops

Quality website design for machine shops will communicate capability and credibility instantly. Purchasing managers evaluating potential machining partners spend only seconds deciding if your shop is worth investigating further.

A website that looks like it was built in 2010 tells buyers your shop hasn’t kept up with the times. A site with generic stock photos and vague descriptions of services fails to differentiate you from competitors. Industrial buyers need specific information before they’ll pick up the phone.

We build websites for machine shops that showcase equipment, certifications, and completed projects. Service pages that detail your machining processes. Equipment lists that show buyers you can handle their projects. Project galleries featuring actual parts from your shop. Mobile responsive design that works when buyers research from their desks or the plant floor.

Your website is often the first impression you make on potential customers. Make it count. 

Learn more about website design for machine shops

SEO for Machine Shops

Strong SEO for machine shops will target the specific terms purchasing managers and engineers use when searching for machining services. Ranking for generic terms won’t bring precision contracts. You need to show up for the searches that indicate buying intent.

We research the keywords that matter in your market. We optimize your site to rank for those terms. We create content that answers the questions buyers ask before requesting quotes. We build the technical foundation that helps search engines understand what your shop offers.

Local and regional optimization ensures you show up when buyers in your service area search for machining services. Content targeting machining-specific searches attracts buyers looking for your exact capabilities. Technical optimization helps Google understand your services and rank you accordingly.

SEO takes time, but the results compound. The work we do in month one continues paying dividends for years.

Learn more about SEO for machine shops

PPC Advertising for Machine Shops

High-performing marketing such as our pay per click advertising for machine shop campaigns put you directly in front of buyers actively searching for machining services right now. No waiting for organic rankings to build, but immediate visibility to purchasing managers who need machining partners today.

We build PPC campaigns for machine shops targeting the specific searches that indicate buying intent. Ad copy written for industrial buyers, not consumers. Landing pages designed to convert engineers and procurement teams into RFQ submissions. Geographic targeting that focuses your budget on your actual service area.

PPC works alongside SEO to maximize your visibility. While you build organic rankings over time, paid advertising generates leads immediately. The combination creates a steady pipeline of opportunities. 

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Social Media for Machine Shops

Our social media marketing for machine shop campaigns are designed to connect your facility with purchasing managers, engineers, and procurement professionals on LinkedIn and other platforms where industrial buyers research suppliers.

Beneficial social media for machine shops isn’t about viral posts or engagement bait. It’s about maintaining visibility with the buyers who might need your services. Project photos that demonstrate your capabilities. Equipment highlights that show what your shop can handle. Industry content that positions you as an expert.

When a purchasing manager needs machining services six months from now, they’ll remember the shop that’s been showing up in their feed with impressive project photos and precision parts. 

Learn more about social media for machine shops

Graphic Design for Machine Shops

Clear messaging is a critical part of graphic design for machine shops. Our modern and innovative designs build credibility with industrial buyers who expect supplier materials to look professional. Simply, your machining work is top quality so your marketing materials should match.

Capability brochures that leave a lasting impression after sales meetings. Trade show displays that attract attention and communicate your services. Vehicle graphics that advertise your shop throughout your service area. Digital assets for your website and social media.

When purchasing managers compare two equally capable machine shops, professional presentation often determines who gets the contract. 

Learn more about graphic design for machine shops

Website Maintenance for Machine Shops

Reliable website maintenance for machine shops is a 24/7 monitoring system designed to keep your site secure, fast, and converting visitors into RFQ submissions. Websites require ongoing attention such as software updates, security patches, performance optimizations, and backups.

You’re busy running a machine shop. You don’t have time to worry about WordPress updates and SSL certificates. We handle the technical details so your site keeps working while you focus on machining.

Regular maintenance protects your investment and maintains the search rankings you’ve worked to build. 

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Built by Someone Who Gets Machining

Rodney Hill founded MFG Empire as a manufacturing-only marketing firm built specifically for machine shops, OEMs, and industrial manufacturers. His background includes more than 25 years of hands-on experience working directly on the shop floor—alongside teams in CNC machining, tool and die, fabrication and welding, manufacturing operations, and industrial machine dealerships. That real-world foundation is combined with over a decade specializing in industrial and manufacturing marketing.

Rodney has partnered with machine shops across North America and internationally, many of whom operate within global supply chains supporting companies such as Boeing, NASA, Harley-Davidson, and Tesla. His focus areas include manufacturing SEO, industrial website architecture, technical content development, and inbound lead generation designed for long, high-value industrial sales cycles.

Rodney has been interviewed by Fox Business on manufacturing and economic conditions impacting the industry and maintains partnerships with ten of the largest MEP networks in the United States. He ranks in the top 2% of the marketing industry on LinkedIn’s Social Selling Index and is known for bridging real manufacturing experience with modern AI-driven search and authority strategy.

Why Machine Shops Choose Our Agency

After years working exclusively with manufacturers, we understand what industrial buyers need to see before requesting quotes from machine shops. We’ve built websites and marketing strategies for shops across the country. We know what works.

• Industry Knowledge: We know machining processes, equipment capabilities, and what buyers search for
• Correct Terminology: We write content using terms purchasing managers and engineers actually use
• Results Focus: We track RFQs and contract opportunities, not vanity metrics
• Manufacturing Experience: Our founder spent 10+ years on shop floors working with CNC equipment and CAD/CAM software

No black boxes. No mystery. No promises we can’t keep. We show you exactly what we’re doing and why. Monthly reports track the metrics that matter: rankings, traffic, and most importantly, RFQ submissions.

We don’t lock you into long-term contracts. We earn your business every month by delivering results.