About Us

Meet Rodney Hill

Rodney Hill is the founder of MFG Empire, a manufacturing-only marketing firm built specifically for machine shops, OEMs, and industrial manufacturers. His background includes more than 25 years of hands-on experience working directly on the shop floor—alongside teams in CNC machining, tool and die, fabrication and welding, manufacturing operations, and industrial machine dealerships. That real-world foundation is combined with over a decade specializing in industrial and manufacturing marketing.

Rodney has partnered with manufacturers across North America and internationally, many of whom operate within global supply chains supporting companies such as Boeing, NASA, Harley-Davidson, and Tesla. His focus areas include manufacturing SEO, industrial website architecture, technical content development, and inbound lead generation designed for long, high-value industrial sales cycles.

Rodney has been interviewed by Fox Business on manufacturing and economic conditions impacting the industry and maintains partnerships with ten of the largest MEP networks in the United States. He ranks in the top 2% of the marketing industry on LinkedIn’s Social Selling Index and is known for bridging real manufacturing experience with modern AI-driven search and authority strategy.

Two Passions, One Focus

Rodney combined his two professional passions into MFG Empire: manufacturing and digital marketing. This combination solves a real problem in the manufacturing industry.

Machine shops need marketing that generates qualified RFQs and orders. But they also need marketing created by someone who speaks their language, understands their capabilities, and knows how purchasing managers actually search for manufacturing services. Generic marketing agencies miss that entire equation.

We get both sides right.

What This Means for Your Manufacturing Business

We Speak Your Language

You don’t need to explain machining processes, welding techniques, or manufacturing capabilities to us. We already understand your equipment, your customer challenges, and what makes your services valuable. This saves you time and produces better marketing.

Manufacturing-Focused Strategy

Our strategies come from understanding how purchasing managers and engineers actually search for manufacturing partners. Someone searching for a precision machine shop at 2 AM has different needs than someone researching tool and die capabilities during business hours. We build campaigns around these real behaviors.

Built on Real Experience

After spending years working with CAD/CAM programs and various CNC equipment, Rodney understands the manufacturing world from the inside out. This experience shapes every website we build, every SEO strategy we develop, and every ad campaign we launch.

Our Services

• Manufacturing Website Design – Build sites that showcase your capabilities and attract qualified customers
• Search Engine Optimization – Manufacturing SEO strategies that get found by purchasing managers
• Graphic Design – Professional graphics that communicate your manufacturing capabilities
• Social Media Marketing – Build your manufacturing brand across social platforms
• Pay-Per-Click Advertising – Google Ads campaigns targeting active RFQ searches
• Website Maintenance – Keep your manufacturing website running smoothly

Industries We Serve

We specialize in manufacturing companies nationwide including machine shops, tool and die shops, welding and fabrication companies, job shops, precision machining operations, and R&D facilities. Our shop floor expertise translates directly to marketing strategies that work for manufacturers.

Our Approach

We start every client relationship by learning your specific capabilities. What jobs do you want? What makes you different from other shops in your area? What equipment and certifications set you apart?

Then we build a custom strategy. Some shops need better local search visibility. Others need content demonstrating technical expertise. Most need comprehensive campaigns across multiple channels.

We work month to month because we believe you should stay with us for results, not contracts. This keeps us focused on your actual growth.

New manufacturing companies typically see their first qualified leads within 60 days. Established shops usually double their qualified RFQs within 90 days. We track what matters: orders that come through your door.