Digital Marketing for Manufacturers
The way manufacturers find new customers has changed. Trade shows cost a fortune. Print ads reach fewer buyers every year. Cold calling gets ignored. Meanwhile, purchasing managers search Google before sending RFQs. If your shop isn't showing up in those searches, you're losing business to competitors who figured out digital marketing first.
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Why Manufacturers Need Digital Marketing
Purchasing managers and engineers have changed how they find suppliers. They research online before making contact. They compare capabilities, certifications, and equipment lists across multiple websites. They read reviews and check references without ever picking up the phone.
Approximately 76% of B2B buyers conduct extensive online research before contacting manufacturing suppliers. Research shows roughly 82% of buyers prefer suppliers within reasonable distance when possible. Your potential customers are searching right now. The question is whether they find you or your competitors.
Digital marketing for manufacturers puts your shop in front of buyers actively looking for your services. Not random traffic. Not tire kickers. Purchasing managers with projects that need your capabilities.
Digital Marketing Built for the Shop Floor
Most digital marketing agencies treat machine shops like any other business. They create generic campaigns, misuse manufacturing terminology, and wonder why results never come.
We take a different approach to digital marketing for manufacturers.
Our founder spent over a decade working directly in the manufacturing industry. From troubleshooting CNC controls at BobCAD-CAM to building a customer base of 2,500+ users at Dolphin CAD-CAM, we learned how this industry actually works. That background shapes every digital marketing strategy we build.
We know the difference between 3 axis and 5 axis machining. We understand certifications like ISO 9001, AS9100, and ITAR. We write content using terminology purchasing managers actually search. We focus on strategies that bring qualified RFQ requests, not random website visitors.
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Our Digital Marketing Services for Manufacturers
Digital marketing for manufacturers covers multiple channels working together. Each service addresses specific challenges industrial companies face when marketing to purchasing managers and engineers.
- Manufacturing Website Design – Build sites that showcase your capabilities and attract qualified customers
- Search Engine Optimization – Manufacturing SEO strategies that get found by purchasing managers
- Graphic Design – Professional graphics that communicate your manufacturing capabilities
- Social Media Marketing – Build your manufacturing brand across social platforms
- Pay-Per-Click Advertising – Google Ads campaigns targeting active RFQ searches
- Website Maintenance – Keep your manufacturing website running smoothly
We don’t believe in one size fits all packages. Your digital marketing strategy gets built around your specific capabilities, target markets, and growth goals.
We don’t believe in one size fits all packages. Your digital marketing strategy gets built around your specific capabilities, target markets, and growth goals.
How Our Digital Marketing Process Works
Getting results from digital marketing for manufacturers takes a systematic approach. Here’s how we work with manufacturing companies.
We start with a complete assessment of your current digital presence. What’s working? What’s broken? Where are the biggest opportunities for improvement?
Next comes strategy development. Based on your capabilities, certifications, and target customers, we build a plan that makes sense for your specific shop. Not a template. A real strategy built around your business.
Then we execute. Website improvements. SEO campaigns. Content development. Paid advertising if it makes sense for your situation. Every tactic chosen because it moves the needle for manufacturers.
Finally, we measure and optimize. Monthly reporting shows exactly what’s happening. We double down on what works. We adjust what doesn’t. Your digital marketing gets stronger every month.
Talk To Our TeamWhy Manufacturing Companies Choose Our Agency
After years working exclusively with manufacturers, we know what separates digital marketing that works from digital marketing that wastes money.
- Manufacturing Background: We spent over a decade on shop floors before building our first website
- Technical Knowledge: We know CNC machining, fabrication, EDM, grinding, and what certifications matter
- Correct Terminology: We write content using terms purchasing managers actually search
- Results Focus: We track RFQs and customer acquisition, not vanity metrics
- Transparency: You’ll always know exactly what we’re doing and why
No black boxes. No mystery. No promises we can’t keep.
Digital Marketing Backed by Decades on the Shop Floor
Rodney Hill founded MFG Empire as a manufacturing-only marketing firm after spending more than 25 years working directly on the shop floor in CNC machining, tool and die, fabrication and welding, manufacturing operations, and industrial machine dealerships. That hands-on background shapes every digital marketing strategy we build for manufacturers.
With over a decade specializing in industrial and manufacturing marketing, Rodney has worked with manufacturers across North America and internationally. Many of these clients operate within global supply chains supporting Boeing, NASA, Harley-Davidson, and Tesla. His focus areas include manufacturing SEO, industrial website architecture, technical content development, and inbound lead generation designed for long, high-value industrial sales cycles.
Rodney has been interviewed by Fox Business on manufacturing and economic conditions impacting the industry and maintains partnerships with ten of the largest Manufacturing Extension Partnership (MEP) networks in the United States. He ranks in the top 2% of the marketing industry on LinkedIn’s Social Selling Index and is known for bridging real manufacturing experience with modern AI-driven search and authority strategy.
Ready to Grow Your Manufacturing Business?
Your competitors are investing in digital marketing for manufacturers. Purchasing managers in your target markets search for services daily. With the right strategy built specifically for your shop, those prospects find you instead of your competition.
Stop losing RFQs to manufacturers with better online presence. Let us show you what digital marketing for manufacturers can do for your business.
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