New Website Design for CNC Machining & Fabrication Business in Garland, Texas

Kimbrell’s Kustom Machine Shop in Garland, TX provides CNC machining, prototyping, metal fabrication, and welding services to industrial manufacturers across multiple sectors. The project involved designing a new industrial website to clearly present services and support technical decision-making for manufacturing customers.

Challenges in the Existing Website

The prior site lacked structured content for key manufacturing services such as CNC machining, metal fabrication, welding repair, and waterjet cutting, limiting visibility for relevant search terms. Core pages did not align with common industrial search queries, and the site architecture did not support a clear service hierarchy for a machining website, plastic manufacturing orders, conventional machining parts, and weld repair requests. There were gaps in on-page optimization for manufacturing SEO, including missing technical headings, sparse metadata, and limited keyword integration for a machining website. Internal linking was inconsistent, reducing crawl efficiency and discoverability for targeted industrial website design keywords.

Our Strategic Solution

We delivered a tailored manufacturing website design that reorganized service pages into a logical hierarchy aligned with how industrial buyers search. Primary pages were built for CNC machining, metal fabrication, prototyping, welding services, and emergency repair, with metadata and headers optimized for manufacturing SEO. Site structure improvements included clear navigation labels for machining website and welding website offerings and context-specific landing pages to support ranking for relevant queries. Conversion-focused elements were added, such as updated request forms, RFQ triggers, and service-specific contact prompts to facilitate qualified lead generation.

Learn more about how MFG Empire can improve your industrial website.