SEO Process for Manufacturing Companies

How Our SEO Process Works

Some agencies treat SEO like a black box. You pay monthly, they do mysterious things, and maybe your rankings improve. Maybe they don’t. You never really know what’s happening.

We work differently. Every step is documented. Every action is explained. You’ll understand exactly what we’re doing and why.

Our process has been refined over years of working exclusively with manufacturers. We know what moves the needle for machine shops and fabrication companies. We know what wastes time and money. We’ve eliminated the fluff and kept what works.

Seven steps. Clear milestones. Measurable results.

Step 1: SEO Audit and Analysis

Before we do anything, we need to understand where you’re starting.

We crawl your entire website looking for technical issues. Broken links. Missing meta descriptions. Slow page speeds. Mobile problems. Indexing errors. The technical foundation that makes or breaks SEO efforts.

We analyze your current rankings. Which keywords are you showing up for? Which ones are you missing? Where do you rank compared to competitors in your market?

We review your backlink profile. Who’s linking to your site? Are those links helping or hurting? What’s your domain authority compared to local competitors?

We examine your Google Business Profile. Is it fully optimized? Are your citations consistent? How do your reviews compare to other manufacturers in your area?

This audit produces a detailed report showing exactly where you stand. No guessing. No assumptions. Just data.

Step 2: Keyword Research and Strategy

Not all keywords are created equal. Some drive RFQs. Others waste effort.

We identify what purchasing managers in your target markets actually search for. Primary keywords for your main capabilities. Long tail variations that capture specific intent. Question based queries that indicate someone needs a supplier.

We analyze search volume and competition. High volume keywords look attractive but might be impossible to rank for. Lower volume keywords might convert better with less competition.

We map keywords to your capabilities. Your CNC machining page targets different terms than your precision grinding page. Your 5 axis services attract different searches than general fabrication.

This research forms the foundation of everything that follows.

Step 3: On Page Optimization

With keywords identified, we optimize your existing pages.

Title tags get rewritten to include target keywords while compelling clicks. Meta descriptions become sales pitches that appear in search results. Headers get restructured to signal relevance to search engines.

We optimize your manufacturing website page by page. Service pages. Equipment lists. Location pages. About page. Every page on your site becomes an opportunity to rank.

We check internal linking. Are your pages connected in ways that help search engines understand your site structure? Are you passing authority to your most valuable pages?

On page optimization is foundational. Skip it and nothing else works.

Step 4: Content Development

Search engines reward websites that provide valuable information. Thin content doesn’t rank. Duplicate content gets penalized. Good content wins.

We create new pages targeting keywords you should be ranking for but aren’t.

• Service pages for specific capabilities like CNC machining, wire EDM, or precision grinding
• Location pages for geographic markets you serve
• Equipment pages that showcase your machinery and tolerances
• Certification pages highlighting ISO 9001, AS9100, or ITAR compliance

We write content that speaks to purchasing managers and engineers. Not fluffy marketing copy. Real information about your capabilities, tolerances, certifications, and completed projects.

Content development is ongoing. The more valuable pages you have, the more opportunities to rank.

Step 5: Technical SEO

Behind the scenes, your website needs to work correctly for search engines to rank it.

We fix crawl errors that prevent search engines from indexing your pages. We improve page speed so visitors don’t bounce before your site loads. We set up proper site architecture so search engines understand which pages matter most.

We handle mobile optimization. Approximately 67% of industrial searches happen on mobile devices. If your site doesn’t work on phones, you’re invisible to a majority of potential customers.

Schema markup, XML sitemaps, robots.txt configuration. The technical details that most agencies skip but make a real difference in rankings.

Step 6: Link Building

Links from other websites tell search engines your site is trustworthy. More quality links mean higher rankings.

We pursue links from manufacturing directories, industry publications, and relevant business sites. We identify opportunities for your shop to be mentioned on supplier lists and industry resources.

We don’t buy links or use shady tactics that get sites penalized. Every link we build comes from legitimate outreach and real relationships.

Link building takes time. There are no shortcuts that don’t eventually backfire.

Step 7: Monthly Reporting and Optimization

SEO isn’t set it and forget it. We monitor, adjust, and improve constantly.

You receive monthly reports showing exactly what’s happening. Keyword rankings. Traffic growth. RFQ submissions. The metrics that matter to your business.

We analyze what’s working and what isn’t. We double down on strategies producing results. We adjust tactics that aren’t moving the needle.

Every month, your SEO gets stronger. Rankings improve. Traffic grows. More purchasing managers find your shop.

Start Your SEO Campaign

Timeline: What to Expect

SEO takes time. Anyone promising immediate results is lying.

Months 1 to 3 focus on foundation building. Audit, research, technical fixes, on page optimization. You might not see dramatic ranking changes yet, but the groundwork is being laid.

Months 3 to 6 bring early momentum. Rankings start improving for less competitive keywords. Traffic begins increasing. You start seeing more RFQ submissions.

Months 6 to 12 deliver real results. Competitive keywords start ranking. Traffic growth accelerates. Your website becomes a consistent source of new customer inquiries.

Year 2 and beyond bring compounding returns. Authority builds. Rankings strengthen. SEO becomes one of your most cost effective customer acquisition channels.

Why Our SEO Process Works

We spent over a decade in manufacturing before building our first website. That background shapes everything we do.

• Industry Knowledge: We know CNC machining, fabrication, precision grinding, and what certifications matter to buyers
• Correct Terminology: We write content using terms purchasing managers actually search
• Transparency: You’ll always know exactly what we’re doing and why
• No Contracts: Month to month, you stay because results justify the investment
• Realistic Expectations: We tell you the truth about timelines and what’s achievable

No black boxes. No mystery. No promises we can’t keep.

Ready to Start Your SEO Campaign?

Stop watching competitors rank above you. Let’s build an SEO strategy that puts your shop in front of purchasing managers searching for manufacturing services.

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